Tips For Starting A Blog In 2023: The Beginner’s Guide To Successful Blogging.

If learning how to start a blog and make money is one of your 2023 goals, this is for you. This post is also for you if you’re struggling with website visibility, as I’ll share five simple tips to kickstart your content creation journey in 2023. The featured recommendations are all things I’d tell someone if they asked for my best blogging advice, insight gained from 6 years of travel writing. Together, we’ll explore the topic of SEO, writer’s block, drafts, old material and social media promotion in the simplest way possible. No sugar-coating, no lengthy introductions, just practical advice. As always.

Before we get into tips for starting a blog, I thought I’d briefly mention my annual round-up of most popular posts in 2022. Your one-stop-shop for free location guides! You’ll also find a ranking of destinations, and a handful of cities to put on your radar. Ones I predict will gain popularity in the upcoming years. Warning: The vibes may fuel a serious desire to travel!

New Posts In Your Inbox.

Quick Links + Summary:

  1. New Posts In Your Inbox.
  2. Gain A Basic Understanding Of Social Media Marketing: How To Optimize Blogs For SEO.
    1. 4 SEO Tips For Increasing Blog Reach:
  3. Schedule Time To Review ALL Elements Of Your Blog.
    1. 5 Areas To Regularly Review:
  4. Plan Ahead + Have Back-Up Material In Drafts: The Benefits Of Content-Creating In Bulk.
    1. 3 Tips To Help With Bulk Content-Creation When You’ve Run Out Of Material:
  5. How To Overcome Writer’s Block.
  6. Promote Your Blog On Various Social Media Channels.

Gain A Basic Understanding Of Social Media Marketing: How To Optimize Blogs For SEO.

In this day and age, where social media replicates a search engine, it’s more important than ever to have a basic overview of ‘search engine optimization’ and how it functions. The world of SEO can be confusing, but there are plenty of free resources out there. Personally, the material I found most useful was the ‘Hubspot SEO Online Training‘ course. You don’t need to be an expert in the slightest, but understanding factors which impact blog visibility assists with long-term growth and income opportunities.

4 SEO Tips For Increasing Blog Reach:

SEO plug-ins depend on which WordPress plan you have, but if you don’t have access then you can incorporate some best practices manually.

  • Place a keyword, or the topic of your blog, into headings.
  • Add ‘Alt Text’ to images on your site.
  • Shorten the URL to a more ‘searchable’ option.
  • Connect previous webpages to your current project.

Schedule Time To Review ALL Elements Of Your Blog.

Out with the old, in with the new? Not quite.

Regularly updating existing material not only improves chances of ranking in search engines, but also ensures your page looks professional. Nobody likes bounce-back messages. You want the reading process to be user-friendly so that enjoyment is maximised. That’s how people will remember your website!

5 Areas To Regularly Review:

  • Outdated links. Avoid ‘Page not found’ notifications by removing expired URL’s on past blog posts.
  • Social media handles. If you’ve changed your username, make sure your website reflects this.
  • Format. Double check your page still appears nicely on different devices (desktop, mobile, etc…)
  • About tab. One of the first things visitors will look at, so keeping this section up-to-date is crucial!
  • Comments. Replying to comments should be a priority, no matter how old the message may be.

Plan Ahead + Have Back-Up Material In Drafts: The Benefits Of Content-Creating In Bulk.

One of the biggest shocks that comes with starting a blog is seeing how much effort is required for maintenance, which can be particularly challenging if you have other commitments. After all, you can’t just publish a few paragraphs and go into ghost mode until the next piece. This is where drafts officially enter the chat.

You’ve probably heard the word ‘consistency’ over and over, when used to describe any sort of success in a hobby. However, one of the biggest flaws with the word is that we are led to believe effort always has to be at 100. In reality, consistency could look like 30% one day, 10% the next and 90% the rest of the week. And that’s perfectly fine.

You don’t need to have hundreds of written articles in your drafts. You just need a few bits of content which can be easily edited – a lifeline when you’ve hit a dry spell of not posting anything current. For example, if your niche is travel you could add travel tips to a collection of photos from a trip. The resource could then be turned into suitable subject matter for Pinterest, Instagram, Twitter etc…

If you’re looking for ways to turn an idea in multiple social media posts, or require inspiration for your niche, I’ll link you to my feature on 10 content ideas bloggers can do from home.

3 Tips To Help With Bulk Content-Creation When You’ve Run Out Of Material:

  • Re-use already-posted information, but update with photos or revised data.
  • Break down one large topic into smaller, more detailed pieces.
  • Expand on popular themes, or add a second part.

However, this leads me to the next point…

How To Overcome Writer’s Block.

I’m going to give a controversial take on writer’s block. When you’re lost for ideas or feel completely unmotivated, allow yourself to go cold turkey. Yup, take that break. Accept writer’s block and shift your energy to seeking creativity for your return.

A few years ago, I took a temporary break from blogging. During the pandemic, I came back. Now I had an established brand identity, which contributed to the revival of ‘Thestrawberrysnaps’. Sometimes, all you need is time to re-charge and re-focus.

Promote Your Blog On Various Social Media Channels.

Establishing a social media presence on other channels works brilliantly for bringing new audiences to your network. One of the easiest ways to do this is by adding a reference to your site either as the @ handle, or by adding a link into your profile/bio.

It can be quite surprising how much traffic comes from other referrers, which is why promoting your content across multiple channels is useful for visibility. I usually do this by sharing a tag to IG stories, or add a comment that a post is live. For photos, I’ll share them on Pinterest to a related board, then link back to the blog. Even when you aren’t writing on WordPress, actively building an engaged community on another app will do wonders as you’ll have a space to display your work in a natural way.

Should you create a separate social media account for your blog? While the general advice floating around seems to suggest ‘yes’, I don’t think it’s always necessary. I’d probably grow an audience quicker if I divided travel from my day-to-day content, but I was always adamant that ‘Thestrawberrysnaps’ would be reflective of my personality and lifestyle. As a result, non-blog readers relate to my travel posts in the same way readers do.

Before I wrap up, I want to offer some words of encouragement. It’s normal if you’re unimpressed with your first published text, but how do you improve if you don’t start? You’re capable of everything you set your mind to. Last year, the thought of creating travel videos seemed like an absolute myth, but after months of awful video editing I started to notice improvements. A few more months after that, I gained a skill in producing travel vlog edits. Nearly a year later.

Keep going, you’ve got this.

To support ‘Thestrawberrysnaps’ at no additional cost, let’s connect on socials. I’d love to see you over there! Alternatively, you can sign-up to receive email notifications for new articles or donate towards the maintenance of the space.

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