It was only in the past year that I started to make my blog one of my daily priorities. This might seem strange considering I’ve been blogging for 5 years now. However, during these years I have definitely been able to trial and error ways to ensure my posts are relevant, exciting and new. I didn’t feel ready to call myself a travel blogger at that stage though, so kept experimenting with my blog…
Last year I finally reached a point where I felt confident in my blogging style and the results it was bringing. This is why I wanted to write this article on ways to help with blog maximisation and growth without sacrificing yourself. Keep on reading for some small things which made all the difference to my blogging journey or click on this link for some pre-reading! 5 Mistakes Bloggers Make + Why These Should Be Avoided
Have your blog name as a username on another social. If you can use your blog name for multiple socials that’s even better. The reason I say this is because when I connect with someone’s blog, I often go to see if they have Instagram so I can keep up with their adventures. This is such a fantastic way to maintain friendships with your readers and discover other bloggers within your field. Having your blog name on other social platforms lets others discover you too, as traffic is driven to your page, even if they don’t have a blog.
Incorporate features which are becoming popular in a tech-savvy society. For example, if videos are becoming popular across socials then maybe try adding one or two to your posts. If informative graphics are slowly taking over the digital world then maybe play around with presenting your posts accordingly. When people see you are constantly changing and evolving with the times, it sends out a message that you are experienced even if you personally don’t consider yourself that way!
Let people see your personality sprinkled into every post. I really think this makes all the difference to determining who will come back to view your posts. In other words, embrace your uniqueness! There may be plenty of posts on ‘What to do in New York City’ but how many of them will have your own spin? By ditching generic captions and adding your own flair, you’ll allow people to understand the person behind the posts which makes you and your content more memorable. Over the years, I’ve realised that blogging about a location is all well and good but incorporating human elements is what forms a connection. For example, what I was doing in NYC or why I moved abroad.
This final point is more suited to those starting new projects related to their blog, but I’d say if you create a new social media account, blog series, collaboration etc… then have a day to create some scheduled content for at least a few weeks. I say this because people are more likely to engage with a page that has a few pieces of content. I created a travel Instagram account a few months ago and knew that if I didn’t update content regularly, people would forget about it. The initial endless hours of content-creation were worth it because I was able to give potential followers an insight into what they could expect from the page right from the get-go. That’s why I’m not really a fan of blogs that say things like the two words, ‘Coming Soon’ because it doesn’t really give people an understanding of what exactly will come soon, you know? Clear and concise information has been really important to my posts which is why I applied the same logic to my new project. I’ll leave the link for you here: https://www.instagram.com/travelbystrawberrysnaps/?hl=en
Remember, at the end of the day blogging should be fun. Don’t stress yourself out during this journey. If you would like to share any tips on this topic then feel free to comment below!
See you in the next post!