It was only in the past year I started to make my blog a daily priority. This might seem strange considering I’ve been blogging for 5 years now. However, after 12 months of pure focus, it wasn’t long before the opportunities started to come through. Let’s spill the changes, ideas and strategies which helped my blog become more established. If I can do it, best believe you can do it even better. Over here, we never keep secrets.
Have Your Blog Name On Other Socials.
When I connect with someone’s blog, I often go to see if they have Instagram so I can keep up with their adventures. Turns out, other people do this too. I mean, I can see the selling point. What better way to form new connections and expose yourself to new bloggers? By having various social media handles as my blog name, people recognise my content more. In the long-term, this helps with branding and strengthening the bond with your readers. One thing NOT to do, and I consider this a huge flaw with many content creators, is falling into the loop of selective replying. Whilst I personally reply to all non-creepy comments, I’ve seen some creators reply selectively. They only reply to popular accounts or their friends. Proper childish behaviour if you ask me. If you have a large following, it’s hard to reply to everyone. I accept that. However, I do think one message in comments thanking everyone for their responses goes a long way. Make the effort.
Stick With The Times.
Incorporate features which are becoming popular. For example, if videos are gaining traction across socials then add one to your posts. If informative graphics are slowly taking over the digital world then play around with presenting your posts accordingly. When people see you’re constantly evolving, it makes content appear more exciting.
Add Your Personality.
Sprinkle into every post. What do you bring that’s different? By adding your own flair, you’ll become more memorable. Over the years, I’ve realised blogging about a location is all well and good, but incorporating human elements is what forms a connection. For example, what I was doing in NYC or why I moved abroad in the first place.
Don’t Stop The Learning Process.
Nobody will ever get to a point where they suddenly know everything. That’s why your blogging journey will always be a continuous learning curve. When I wasn’t sure on something technical, I reached out to online resources for answers. When I was overwhelmed with branding, I spent time learning about it via free courses. When I hit writer’s block, I picked up a few books on the topic. The point is, don’t stop learning. Although, make sure you aren’t too caught up in it all. Whatever your reason for blogging, create small milestones. I wish I did this more clearly when I first joined WordPress. Without becoming obsessive, because that doesn’t help anything, track which posts do well or which posts gain X amount of interactions. These figures are useful if you pitch to brands in the future, as a timeline of your progress can be seen. Recognising your achievements also serves as a confidence boost when you’re stuck in a creative rut. It happens, and that’s okay!
Have A Back-Up Collection Of Content.
Spend some time creating back-up content. Humans are more likely to engage with a page that looks active, after all. I started a travel Instagram account a few months ago and knew that if I didn’t it update regularly, people would forget about it. By batch-creating content, I was able to give visitors an insight into what they could expect right from the get-go. That’s why I’m not really a fan of blogs that feature the two words, ‘Coming Soon’. It doesn’t give people an understanding of WHAT will come soon, you know? Another benefit to batch-creating is that when you really need to post, you’ve got something ready which has passed all quality checks. In terms of social media, I would definitely tell my younger self to post more frequently. Each piece of content has the potential to opens doors.
Listen To Your Audience Needs.
Keep an eye on the topics your audience love the most. You’ll be able to generate future posts with ease by doing this. Let me give you a very real example. Not too long ago, I realised my followers particularly resonated with posts discussing my solo-travel experiences. This gave me the idea to sketch a mind-map with similar topics for upcoming weeks, such as taking photos when travelling solo. As long as there is some sort of connection, you’re looking at a winner. The secret to reducing writer’s block.
If anyone is struggling with blogging, reach out! I’d love to help you. Alternatively, if fellow bloggers have any advice for upcoming writers, drop them in the comments below! Sharing is caring, as they say.
Until then, see you in the next post.